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Helvetica

March 24, 2009

I finally watched this documentary about the loved and loathed Helvetica typeface. It was really great. I highly recommend throwing it onto your netflix queue. Check out  the trailer here.

Here’s the synopsis from the site:

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.”

I’m also really excited by the directors’ new film “Objectified” which is touring the US right now.

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